![]() For the past three years, we have put our hearts and souls into everything we do, we strive to offer great quality cooking and fine wines… And after all that, what makes the buzz? A few words scribbled on a blackboard.” “We live in a strange world it seems to me. Here’s what Fabrice had to say when questioned by local daily “Nice Matin” a few days later: French news channel “BFM TV” even stopped by with its camera to interview the owner who was just as surprised as anyone else, and even a bit embarrassed, by this surge in notoriety. ![]() More than a million Internet users throughout the world have seen this photo, and in just a few hours, the tweet had been retweeted over 700 times. All it took was this creative idea and a photo taken by a customer, and it quite simply went viral. On their menu blackboard, they wrote a tongue-in-cheek list of possible prices depending on the customer’s manners. One day, the restaurant’s manager Fabrice Pepino decided to make the price of their coffee dependent on the politeness of the customer. You might have heard about La Petite Syrah, a restaurant based in Nice in the south of France which, with just one tweet, went viral. French Restaurant La Petite SirahĪt Sirah, manager Fabrice Pepino has defined the price of your coffee depending on your courtesy: One coffee 7€ / One coffee please 4,25€ / Hello one coffee please 1,40€. Try to alternate funny messages with messages that are more targeted and more factual. On social media platforms, the messages that are passed on and shared the most are the funniest ones. If you manage to do or say something funny, they will unconsciously associate your brand with a funny moment, thus creating a positive vibration. It allows you to garner the sympathy of your customers and prospects. Make sure you focus on the ones most in line with your values and with those of your customers, otherwise you risk generating “bad buzz”. Do you want your customers to talk about you, but don’t know quite how to go about it? Here we will provide you with various possible tools for creating buzz. The whole idea behind a good buzz campaign is to attract the attention of consumers and the media to the extent that talking about your brand name or your company becomes entertaining, fascinating and the focus of interest. People have gone from being mere consumers to become activist consumers who can now play a leading role in terms of underpinning your strategy. The main advantage with a buzz campaign is that it only represents a small investment: your customers are the ones who relay the information. Internet users now click, like, share, tweet and retweet, and in doing so, help to create buzz (where the buzz is the equivalent of word-of-mouth from one terminal to another). Today, word of mouth goes way beyond “passing it on” to friends and family. French philosopher, journalist and writer Jean-François Revel said that “ rumour is the world’s oldest form of media.” And he was right! What is new is the extent and speed at which rumours can now travel thanks to the Internet, social media, blogs and video platforms such as YouTube. Géraldine puts her passion for the web, marketing and communication, writing and storytelling at the service of companies and entrepreneurs.
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