Image: Spotify NewsroomÄuring the Group Sessions, users can stream music or podcasts simultaneously. The trends are likely to reverse as more cities, states and countries lift lockdowns.Spotify Premium users can now host listening party with up to five people, even when they are sitting thousands of kilometres away from each other. and 12% worldwide from before the crisis, per a Raymond James study cited by Barron's. With fewer consumers commuting or going to the gym, Spotify's top 200 streams fell 16% in the U.S. However, podcast consumption has slumped with fewer people commuting to work during the pandemic, limiting time that had been spent listening to audio programming. The company's podcast creation platform Anchor last month introduced a feature that lets people turn their video chats into podcast-ready audio. Spotify also has invested in software tools to help creators expand its range of programming, such as podcasts. In another sign of its growing popularity, Spotify said its number of paying subscribers jumped 31% to 130 million in Q1 from a year earlier, while total monthly active users rose 31% to 286 million. Spotify was among the apps that have bolstered emotional ties with mobile users during the COVID-19 pandemic, per a survey by ad agency MBLM. Spotify's campaign and group listening features may help to strengthen its bonds with listeners, after the company was ranked No. The feature aims to connect people who are self-isolating during the coronavirus pandemic, giving them a shared digital activity that's like a "party mode" on social media sites, TechCrunch reported. As part of that effort, Spotify this week added a Group Session feature that lets paid subscribers share music playlists in real time. The "Listening Together" effort comes as Spotify emphasizes the social qualities of its platform, which for years has let users follow their friends, favorite artists and record labels to boost engagement. The expanded listenership gives Spotify a bigger audience for mobile marketers that buy ad inserts on its free service, though the company mostly depends on paid subscriptions to its ad-free tier. The microsite aims to engage people in a shared listening experience, which may help Spotify to convert visitors into longer-term users of its apps. Spotify's "Listening Together" campaign shows how people who live in different cities and countries can share the same tastes in music while showcasing the streaming audio platform's global reach. Spotify also asked recording artists including Selena Gomez, Dolly Parton, Troye Sivan and Haim to share their music and podcast playlists with users. Media artist Kyle McDonald in 2014 inspired "Listening Together" by experimenting with the concept of serendipity when two listeners started streaming the same song within milliseconds of each other.Spotify shows a distance calculator to indicate how far apart those synced-up listeners are geographically. The microsite first shows how an anonymous listener in one geographic location is listening to a featured artist and song, then pinpoints where the same song is being played in another region.The audio streaming company created a microsite with an interactive globe to help people visualize those connections in real time. Spotify is showing how 30,000 people worldwide listen to the same song at any given second with its "Listening Together" campaign, per an announcement shared with Mobile Marketer.
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